Paddy Foss has been described by the industry as one of the new breeds of ‘unicorn’ content creators - who are digital natives at heart, with a multi-faceted ability to create, edit and produce their own content intuitively. The ability to build a creative concept, applicable to the digital environment and understand client desires for timely and fiscal appropriate responses - make him a creative leader in his field.
Coming from a love of photography - Paddy is a young, talented and multi-skilled Photographer and Director, who has been exposed to the changing landscape that is digital content for many years now.
With the ever-increasing use of images, now ubiquitous to smartphones, Paddy has tailored his overall style to reflect and accommodate today’s busy client schedules and their continually changing needs. Though efficiencies are now demanded at every point in the process, it never comes at the cost or compromise of quality.
Having travelled frequently through Asia appreciating the sophistication of other cultures has helped him refine his work and most recently, through being based in Sydney, he has worked closely with many international agencies and their clients, on an impressive and varied array of projects for someone his age.
His shooting style reflects warm, soft skin tones and plays with available light, to create and capture the mood within his images. The dramatic, bold and graphic look and feel in his work aims to draw attention. His background in ‘Strategy’ gives him a deeper understanding of a client’s needs, allowing him to pick apart a brief and create images that tell a story.
A creative, thoughtful and driven individual, never taking himself too seriously, while always bringing fun and excitement to any set or scene. One who strives to always deliver above and beyond his clients’ needs and expectations.